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NEWS / CUSTOM & LIFESTYLE

Indian and Jack Daniel’s Reunite for Limited-Edition Motorcycles and an Expanded Merchandise Collection

The two American brands are teaming up again under a multi-year agreement covering limited-edition motorcycles, lifestyle merchandise and shared events. Details of the new bikes are still to come.

For anyone who follows Indian Motorcycle’s special editions, the Jack Daniel’s name brings to mind distinctive paintwork, elaborate detailing and limited production runs with their own stories. Now the two brands are preparing to pick up where they left off. Announced on October 1, 2026, their new multi-year agreement will bring back the custom-inspired V-twin series, alongside an expanded range of co-branded merchandise and shared events.

Jack Daniel’s Limited Edition Indian Challenger Dark Horse, 2022
2022 · Challenger Dark HorseFrom the previous collaboration: Rye Metallic paint with gold and green accents, inspired by Tennessee Rye Whiskey. Photo: Indian Motorcycle / Media EMEA

The previous collaboration ran from 2016 to 2023, with Klock Werks Kustom Cycles of Mitchell, South Dakota, helping create special editions based on several Indian models. One clear example of their appeal was the 2018 Jack Daniel’s Indian Scout Bobber, which reached pre-order capacity in less than 10 minutes.

Much of the series’ appeal comes from translating Jack Daniel’s stories into details on the motorcycles. The 2022 Challenger Dark Horse featured Rye Metallic paint with gold and green accents, a custom-stitched leather seat and an individually numbered badge, with just 107 built worldwide. The 2023 Chief Bobber Dark Horse, meanwhile, drew its inspiration from Old No. 7.

Motorcycles from the previous collaboration

Jack Daniel’s Limited Edition Indian Scout Bobber, 2018
2018 · Scout BobberMatte black paint and gold graphics inspired by the Jack Daniel’s Fire Brigade. Photo: Indian Motorcycle / Media EMEA
Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse, 2023
2023 · Chief Bobber Dark HorseSuper Graphite paint and detailing inspired by Old No. 7. Photo: Indian Motorcycle / Media EMEA

The renewed partnership also extends to co-branded lifestyle merchandise, with distribution through authorized Indian Motorcycle dealerships in the United States and the Jack Daniel Distillery in Lynchburg, Tennessee. The collection was scheduled to go on sale at the distillery on October 2, 2026, while supplies last.

For custom bike fans and collectors, the next thing to watch is which Jack Daniel’s story will inspire the new motorcycles—and how it will take shape in their design.

Photo credits: Indian Motorcycle / Indian Motorcycle Media EMEA. Promotional photographs of the 2018, 2022 and 2023 motorcycles; the source page is linked beneath each image.

Image rights remain with their respective owners. These photographs illustrate previous collaborations and do not depict new motorcycles from the 2026 announcement.

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